Rayo SMS is a full-featured Web-to-SMS Software-as-a-Service (SaaS) platform designed for businesses, developers, and white-label resellers. Whether you need to send bulk promotional campaigns from your browser or trigger time-sensitive transactional alerts from your backend systems, Rayo SMS provides a reliable, privacy-first workflow.
Organize recipients into Groups and send targeted campaigns to thousands of numbers at once. Duplicate mobile numbers across selected groups automatically receive the message only once, and contacts marked as Invalid are suppressed automatically.
Transactional & Scheduled SMS
Dispatch instant order confirmations, appointment reminders, and one-time passwords (OTPs), or schedule messages for future delivery with full visibility and cancellation controls.
GDPR-Ready Message Masking
Protect sensitive customer data by permanently replacing sent message bodies with ****** either on demand, immediately after delivery, or automatically after a configurable number of minutes.
Developer API & Webhooks
Integrate SMS capabilities into any application via the HTTP API (https://api.rayosms.nl/v1), manage up to 25 independent API keys, test with zero-cost Simulation Mode, and receive signed delivery webhooks.
Team Collaboration
Invite developers to your account with dedicated role-based permissions so they can manage API keys and webhook callbacks without accessing billing or marketing campaigns.
White-Label SaaS
Launch and operate your own branded SMS platform under your own domain and logo, connect your own Stripe and bank accounts, and manage your customer base.
Click Advanced in the top navigation bar to access account configuration, team management, and developer settings:
Settings:
API Keys: Generate, activate, deactivate, or delete up to 25 API keys.
Callbacks: Configure your webhook URL, HTTP verb (GET/POST), test connectivity, and manage or rotate your Signing Secret.
Mask Messages: Configure immediate or delayed automatic permanent message masking.
Low Credit Alert Recipients: Register up to 2 mobile numbers to receive SMS alerts when your credit balance drops below your 30-day daily average.
Brand(Brand Owners only): View and update your brand details (website, documentation, and social URLs, application and short name, login logo, default SMS sender ID, and company contact details).
Stripe Accounts(White-Label Brand Owners only): Connect and activate your Stripe account to accept customer card payments.
Bank Accounts: Manage bank account IBANs.
Price Lists(Brand Owners only): Define and manage the SMS credit price lists for your brand.
Company Details: Submit and view your verified business and tax profile for invoicing and compliance.
Members: View and manage team members who have access to your account.
Member Invitations: Send invitations to team members and review invitations you have received from other accounts.
User Profile Dropdown (Top-left of the sidebar): Displays your active account username. Click your username to open the menu:
Preferences (/preferences): Manage your user preferences, including your Language Preference (English, Greek, or Dutch), which controls both the web interface language and the language of system emails sent to you.
Switch Account: If you are a member of other Rayo SMS accounts, switch your active workspace without signing out.
Log Out: Sign out of your session.
Credits Left Badge (Top-right green badge): Displays your real-time SMS credit balance and links directly to the Credits page.