White-Label Partner & Reseller Guide

The Rayo SMS White-Label Program enables partners, agencies, software vendors, and telecom resellers to operate their own fully branded Web-to-SMS SaaS business—under their own custom domain, logo, email identity, and supported interface languages (English, Greek, and Dutch)—while running on Rayo SMS infrastructure.

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How White-Label Balances Work

As a Brand Owner, your master account holds a wholesale SMS credit balance:

• When one of your customers purchases credits online (or when you manually allocate credits to a customer), the corresponding number of credits is automatically transferred from your Brand Owner wholesale balance to the child user’s balance.
• Ensure your Brand Owner master account maintains sufficient wholesale credits so customer card purchases and credit orders can be fulfilled seamlessly.

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Receiving Customer Payments Directly

White-Label partners collect 100% of customer payments directly into their own Stripe and bank accounts.

Stripe Accounts (Online Card Payments)

Navigate to Advanced -> Stripe Accounts in the top bar:

1. Click Connect Stripe Account to link your own Stripe merchant account via OAuth.
2. Once connected, click Activate.
3. All online debit/credit card purchases made by your customers are paid directly into your Stripe account.

Bank Accounts (Wire Transfers)

Navigate to Advanced -> Bank Accounts in the top bar:

1. Add and manage your company’s bank accounts (Bank Name, Account Holder, IBAN, Country, and Individual / Company designation).
2. Active bank accounts are automatically displayed to your customers on their Bank Deposit and Purchase With Credit checkout tabs.

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Managing Your Brand Details (Settings -> Brand)

As a Brand Owner, you can view and update your brand’s configuration directly from the Web Application by navigating to Advanced -> Settings -> Brand:

• Domains:
  • Website URL, Developers Documentation URL, SDKs Documentation URL, and Application Documentation URL.
  • Facebook Page URL, X Page URL, and LinkedIn Page URL.
  • Host Header and Contact From Email Address are displayed as read-only (managed at the platform infrastructure level).
• Names:
  • Application Name: The full brand name displayed across the interface, page titles, and emails.
  • Short Name: Up to 5 characters displayed when the left sidebar is collapsed.
• Communication:
  • Login Logo: Upload or replace the logo image displayed on your sign-in and public entry pages.
  • SMS Out From Label: The default alphanumeric sender identifier (up to 11 characters; must not be a mobile number) associated with your brand.
• Contacts:
  • Registered Address, Contact Phone, and CEO Name.
• Other:
  • Maximum Number Of Credits On Credit: The fixed number of credits immediately allocated to an eligible customer of your brand when they use Purchase With Credit (set to 0 to disable purchasing with credit).
  • Online Purchase: Enable or disable online credit purchases for your brand’s customers.
  • Created At and Updated At are displayed for reference as read-only fields.

Click Save and confirm the prompt to apply your changes immediately.

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Defining Your Brand’s Price Lists (Advanced -> Price Lists)

As a Brand Owner, you can define and manage the SMS credit pricing for your brand by navigating to Advanced -> Price Lists (/price_lists):

• Viewing Price Lists: All price lists of your brand are displayed in ascending order of Number Of Credits (ID, Number Of Credits, Price, Charge VAT, VAT Percentage, Created At, and Updated At). A package with number_of_credits = -1 applies to any credit quantity and is displayed as Any.
• Creating a Price List: Click New Price List (/price_lists/new) at the top right of the table, fill in the form, and click Create (then confirm the prompt):
  • Number Of Credits: The credit package size (use -1 for any number of credits).
  • Price: The price per credit excluding VAT. If Charge VAT is checked, VAT is calculated and added on top of this price.
  • Charge VAT: Check to apply VAT on top of the price per credit.
  • VAT Percentage: The integer VAT rate (0–100).
• Editing or Deleting a Price List: Click any row in the price lists table to open its edit page (/price_lists/:id/edit), where you can:
  • Update the pricing fields and click Save (confirming the prompt) to save your changes.
  • Click Delete (confirming the prompt) to remove the price list from your brand.

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Managing Your Customers (Manage Menu)

Brand Owners have access to a dedicated Manage menu in the top navigation bar of the Web Application to administer customer accounts, credit orders, and tax profiles.

1. Users (Manage -> Users)

In Manage -> Users, you can oversee your entire customer base:

• Search & Inspect: Search customers by username or contact email, and inspect their current SMS credit balance and account activation timestamps.
• Account Status: Activate or Deactivate any customer account immediately.
• Per-User Configuration Flags:
  • Allowed To Purchase With Credit: Enable or disable the Purchase With Credit tab for trusted customers who settle invoices via post-purchase bank transfer.
  • Send Daily Report Email: Toggle automated daily summary emails for the user.
  • Has To Submit Company Details: Control whether the user is required to submit and have confirmed Company Details before sending live SMS messages.

2. User Orders (Manage -> User Orders)

In Manage -> User Orders, you can manage all customer credit transactions:

• View & Filter: Browse all credit purchases across your brand or filter orders by a specific user.
• Manual Order Allocation (New User Order): Click New User Order to manually credit a customer’s account (for example, after verifying an incoming Bank Deposit wire transfer) and attach internal administrative notes.
• Acknowledge Credit Orders (Acknowledge): When a customer uses Purchase With Credit and subsequently settles the payment via bank transfer, click Acknowledge on their order to mark it as paid and unlock their ability to place future credit orders.

3. User Company Details (Manage -> User Company Details)

In Manage -> User Company Details, you review and manage the billing and tax profiles submitted by your customers:

• Inspect newly submitted company profiles (VAT number, tax office, legal entity name, address).
• Mark submissions as Confirmed (Confirmed) to unlock live messaging and invoicing, or Rejected (Rejected) if corrections are required.
• Update a customer’s company and tax details on their behalf whenever their business information changes.